Missoni History

The fashion industry will never be the way it is today without a certain remarkable knitwear innovation—which basically became the foundation for a global lifestyle brand—without the innovative mind of Ottavio Missoni and his love for colorful geometrical kaleidoscopic stripe and zigzags.

Despite being a dedicated and professional athlete and even a prisoner of war in WWII, Missoni had a keen eye for fashion especially the concept of exclusivity on patterns and shapes, which opened up the skills to mix the historical approaches of designing along with the present and future design trends. He has always understood the stylishness of luxury knitwear in the fashion industry by inculcating the roots of tradition and culture through various intricate designs of products. read more